MudGear Launches Gear Partnership with F3 Nation
MudGear Obstacle Race Apparel is proud to announce a new partnership agreement with F3 Nation to be the exclusive provider of F3 licensed gear and apparel.
Under terms of the new agreement, MudGear will manage all operations of the F3 Gear Store to support the rapid expansion of F3 groups nationwide. In addition to the gear items available today, MudGear plans to produce a number of custom F3 logo apparel items, including race jerseys for mud runs and obstacle races starting later this year. A percentage of all sales in the F3 Gear Store, including MudGear branded and non-branded apparel, will go to support F3 Nation.
“From a growth perspective, MudGear enables us to get high-quality gear with the F3 logo in the hands of our guys all over the country,” said F3 co-founder Tim Whitmire. “MudGear handles our front-end store operations and coordinates the back-end activities of a number of important partners and suppliers.”
“From a brand perspective, it was important to us to have a partner that shares our vision for intense outdoor training and competition. MudGear was born of the F3 spirit and is a perfect fit for us and our mission. Affiliation with some gym brand would not have worked for us. We wanted badass.”
Also in the agreement, the F3 Gear Store will be the first and only place to purchase several first-run Mudgear apparel items, including trail socks and base-layer briefs. MudGear plans to launch its brand and a full line of obstacle and adventure race apparel in 2014 at mudgear.com.
F3 Nation is incorporated as a not-for-profit business in the state of North Carolina. Its mission is to plant, grow and serve small workout groups of men for the invigoration of male community leadership. To learn more, visit http://F3nation.com/about-us.
MudGear is a new brand of strongly functional performance apparel designed for obstacle racers and athletes pursuing an intense, active, outdoor lifestyle. For more information contact Team@MudGear.com.
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